Course Goals and Objectives

Upon completion of this course, students will…

  • have a deeper understanding and ability to use basic design elements and principles
  • have refined design, production, and conceptual problem-solving abilities
  • refine their abilities to evaluate, analyze and resolve design problems
  • complete projects utilizing design processes developed in previous Visual Communications courses  
  • have the ability to work quickly and efficiently to complete an assignment
  • have the ability to design in a manner appropriate for the specific visual problem
  • be better versed in the use of design software
  • have the ability to technically produce designs regardless of media
  • refine time management skill sets

Grading Criteria

Grading in ART420 is based upon two portfolios. One portfolio at midterm and one final portfolio at the end of the semester. The main grading components in the midterm and final portfolios will be Concept, Content Management, Design, Production and Presentation. Efficiency. Reliability and Process will be noted throughout the semester and factored into the final grades. You will be allowed to revise and refine any project completed during the course of the semester (post-project deadline) for inclusion in your portfolio(s).

You will be graded upon the following criteria:
Concept:   The idea behind the solution
Content:   What is stated in the solution
Design:   Creative use of design elements and principles
Production:  Craft in which the project is produced
Presentation:  Visual/verbal presentation of the work
Efficiency:  The ability to work in a well thought out and planned manner
Reliability:  The ability to meet deadlines and attend class
Process:  The documentation of how a design is developed
Attitude: The demonstration of passion and enthusiasm for design

Good process (research, traditional thumbnails, variation sketches, comps – visual thinking ) is vital to design development. It is expected and you may be asked to produce at any time the documentation of your design processes. Lack of design process will be noted throughout the semester and factored into your final grade.

Evaluation will be on the A – F scale.
A  – 100 to 90% – Excellent – superior
B  – 89 to 80% – Good – above average
C  – 79 to 70% – Average
D  – 69 to 60% – Below average
F  – 59% and below –  Failing

Grading Rubric

A – Exceptional

  • Exceeds/masters all course objectives
  • Attends all class meetings and is always prompt
  • Invests quality, productive time and energy in studio
  • Sets standards for fellow designers in work and professional demeanor (team player and leader)
  • Attentive to process
  • Work is completed on schedule without exception
  • Willing to revise and improve projects,techniques, and process

Will certainly do well professionally

B – Good

  • Meets course objectives (Exceeds or masters a few)
  • Attends most class meetings and is consistently prompt
  • Invests time and energy in studio
  • Often sets standards for fellow designers in work and professional demeanor
  • Attentive to process
  • Work is completed on schedule with little exception
  • Willing to revise and improve projects, techniques, and process

Will do well professionally

C – Average

  • Meets course objectives
  • Attends most class meetings
  • Inconsistent time and energy spent in studio
  • Often follows the standard set by fellow designers in work and professional demeanor
  • Inconsistently attentive to process
  • Work is completed on schedule with some exceptions willing to revise and improve projects, techniques, and process on occasion

May or may not remain in the field

D – Below Average

  • Meets few course objectives
  • Misses or is late to several class meetings
  • Does not invest sufficient time and energy in studio
  • Often falls below the standards set by fellow designers in work and professional demeanor
  • Inconsistently attentive to process
  • Work is often not completed on schedule and is poor quality
  • Does not initiate revisions and improvements on projects, techniques, and process

Encourage to seek another major

F – Failing

  • Does not meet course objectives
  • Does not attend most class meetings or is habitually late
  • Does not invest appropriate time and energy in studio
  • Falls below the standards set by fellow designers in work and professional demeanor
  • Inconsistently attentive to process
  • Work is often not completed on schedule and is poor quality
  • Fails to sufficiently revise or improve on projects, techniques, and process

Encourage to seek another major

Attendance and Participation

Mandatory attendance. Habitual absences will result in the lowering of the final grade. If a student cannot manage to attend class or will be late, they are required to notify the professor prior to class beginning. Being “late” is defined as arriving after the instructor. Being more than 15 minutes late counts as an absence. Leaving class early without permission will count as an absence. Attendance will be noted at the beginning of every class period.

This is a studio class, come with all supplies needed and be prepared to work while in class. There are six hours of class per week and you should dedicate at least six hours of concentrated work per week outside of class.

Deadliness and revisions
Missing a deadline will be noted and will be taken into consideration at midterm and final portfolio grading opportunities. Revisions to all designs produced during the semester are allowed for inclusion in grading portfolios.

Classroom Etiquette
Student are expected to do their part in keeping the classroom in good shape. Log off the computer, clean off table tops, trash any scraps, push in stools/chairs at the end of each class session. DO NOT use X-Acto knives on the wooden table surfaces, use the drafting table or cutting mats. DO NOT use Spray Mount in the building. Clean-up begins five minutes before end of class. NO FOOD or DRINKS in the computer lab at any time! NO WEB SURFING on non-class related topics. NO YouTube Videos of non-class related topics. NO CHECKING EMAILS during class. Any infractions to these rules will be dealt with in an appropriate manner.